In my previous post I talked about methods for writing content online. The very first, and key point, is to create your 10 by 10 matrix.  Why? Because it will create a framework for you to allow you to “easily” come up with 100 ideas (don’t worry if you only come up with 80 as it’s still more than you would have without the matrix!)

The next thing you can do is you can visit websites that have articles that are similar to what you would wish to write.  The idea here is to get ideas to help you become creative and to help you flesh out your ideas.  I said to you that you should never copy anyone else’s work.  You can use it as a basis and extract some ideas but never, ever copy anyone’s work.

White labeling is not something that only big firms can use (you knew that walmart don't procedure all their own brand products?

They simply re-label them and now you can do this to ensure that you get quality products that you can put your name on!

Key takeaway

If you have the money you can outsource the whole writing process. This entails paying a writer to write articles for you.  Be very careful though as you want to make sure that the person writing the articles has a native or near native command of the English language, but also you want to make sure that they themselves don’t copy the work of another author.  I have heard this happen where people have paid for reports to be created only to find that the person they hired ripped off the work from someone else. 

If you are concerned about this you can use copyscape – a tool that allows you to compare your article with another article to see the similarity.  Honestly what I do is I usually take a random number of sentences and copy and paste them into google.  At a minimum this will tell you if the text has been directly copied from another website!

However, there is another way to cut the creative or writing phase by half or more!  It is a “secret” that many offline companies use to quickly produce their own products.  Offline this is known as white labelling but online it is known as Private Label Rights.

These are products, reports, articles or even software where you can claim authorship of the material (although always check this in the rights)

Basically you buy a set of articles or reports which have already been researched and written and you put your name on them as the author.  The original author was paid to write the articles and to allow them to be sold as PLR.

What does this mean for you? Basically you don’t have to do all the hard work.

What’s the catch?

A very good question.  In my experience over the last 10 or 12 years, there is PLR and there is PLR. I would honestly say that 90% of the PLR out there is garbage.  Badly researched, written in poor English by no natives and generally just not worth the money.

I know this from having been burnt a number of times.  You see the problem is that the person selling the PLR sells it very well on their sales page and gets great graphics developed but the problem is that the actual product you buy is of poor quality.  Yes the sales page could fool you.

Now when you get great PLR it is truly amazing.  Right now there are only two places I get my PLR from.  For general PLR I like to use this site as a reference point.  It has many different types of products (not just PLR – I will explain that in another post.). The PLR here ranges from reports, to books to full blown products which can include an email sequence, a free report and then a full product. While sometimes you get a bum product the quality is normally good.

For my premium PLR I use this particular site.  I have been a member for around 9 years and have never been let down by the quality.  I use their PLR for most of my coaching products and also for the Udemy courses I teach.  

But how do you use PLR?

Well this is the topic of my next blog post

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